Roberts Broadcasting Company, was founded in 1989 by Steven and his brother Michael.
Roberts Broadcasting [RBC] is licensee for WRBU-TV, Channel 46, in St. Louis, MO, the first minority-owned, full-power television station to enter the St. Louis market in over twenty years. Originally, an affiliate of Home Shopping Network, TV46 became an affiliate of UPN in April 2003. WZRB in Columbia, SC was added to the Roberts broadcast family in 2005; WRBJ in Jackson, MS was added in 2006. In September of 2006, WRBU will become an affiliate of FOX owned MYNETWORK TV. WRBU broadcasts to over 2.5 million viewers in the St. Louis ADI.
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